Core Values

Passion
A driving force behind our continuous innovation and value creation

Expertise
A blend of experiences from the past and thought leadership focused on future

Empathy
A customer-first approach that enables us to understand businesses and people better than most
Leadership
Mr Sivasarathy - CEO
Meet the visionary leader behind our company—our CEO, Mr Sivasarathy! With 25 years of experience in the EdTech industry, Siva has seen it all. From the early days of online education to the latest advancements in artificial intelligence, he has been at the forefront of it all. Before establishing SFJ Business Solutions in 2007, Mr Sivasarathy served as an SAP consultant for TCS, where he gained invaluable business and technological experience. This experience has played a significant role in the development and success of our business.
With a deep understanding of the IT industry, Mr Sivasarthy has a unique perspective on the challenges and opportunities facing EdTech companies today. With this knowledge, he has guided SFJ Business Solutions to develop cutting-edge solutions that are transforming the way people learn. His enthusiasm for technology and education inspires our team to explore new directions in EdTech. Our business has expanded to become a market leader with a reputation for innovation and excellence under his leadership. Join us on our mission to revolutionize education and experience the difference that comes with having a CEO who truly understands the industry.